What is Primal Edge?
We're excited to introduce Primal Edge--a new monthly webinar series designed to give contractors a consistent, competitive advantage in sales.
Built around the CCN Primal Selling System, Primal Edge is an 11-session / 11-month training experience that delivers focused, practical sales coaching in short, high-impact sessions. Each webinar runs 30-45 minutes, followed by live Q&A, so you can ask questions and apply what you're learning to real sales situations.
These sessions are designed to help you:
- Handle objections with confidence
- Increase ticket averages by selling value, not price
- Replace gut-feel selling with a repeatable system
- Build consistent performance across your entire sales team
Each month builds on the last--reinforcing habits, sharpening skills, and helping your team sell with clarity and confidence.
If you're looking for ongoing sales training that actually sticks, CCN Primal Edge was built for you.
Step 8: Resolving Objections & Step 9: Bridging Questions
Objections are not rejection—they’re requests for certainty. You’ll learn proven techniques to resolve objections calmly and confidently, while strengthening trust instead of damaging it. When handled correctly, objections actually move the sale closer to yes.
Great salespeople don’t argue—they bridge. This session shows you how to ask powerful bridging questions that move homeowners from uncertainty to clarity, from hesitation to decision. The result is control without pressure and confidence without confrontation.
Participation Requirements: This is a "camera-on" event designed to foster meaningful connection and engagement. All participants must have a working webcam and microphone with cameras turned on throughout the session. Attendees who do not comply will be asked to leave to maintain the quality of the experience for all.
Questions? Contact Lauren Gindele, CCN Member Services [email protected]
