What is Primal Edge?
We're excited to introduce Primal Edge--a new monthly webinar series designed to give contractors a consistent, competitive advantage in sales.
Built around the CCN Primal Selling System, Primal Edge is an 11-session / 11-month training experience that delivers focused, practical sales coaching in short, high-impact sessions. Each webinar runs 30-45 minutes, followed by live Q&A, so you can ask questions and apply what you're learning to real sales situations.
These sessions are designed to help you:
- Handle objections with confidence
- Increase ticket averages by selling value, not price
- Replace gut-feel selling with a repeatable system
- Build consistent performance across your entire sales team
Each month builds on the last--reinforcing habits, sharpening skills, and helping your team sell with clarity and confidence.
If you're looking for ongoing sales training that actually sticks, CCN Primal Edge was built for you.
Step 11: Closing the Sale or Follow-up
Every appointment must end with clarity, not confusion. This session teaches you how to confidently ask for the sale when the foundation is solid—and how to execute professional follow-up when it’s not. Either way, you stay in control of the outcome.
Participation Requirements: This is a "camera-on" event designed to foster meaningful connection and engagement. All participants must have a working webcam and microphone with cameras turned on throughout the session. Attendees who do not comply will be asked to leave to maintain the quality of the experience for all.
Questions? Contact Lauren Gindele, CCN Member Services [email protected]
