CCN Contractor Marketing Bootcamp for Home Improvement Professionals
Did you know that home improvement is one of the most competitive industries when it comes to marketing? Many contractors don’t take the time to actively manage their marketing efforts — even though marketing is often one of the largest line items on the P&L.
Even if you work with a marketing agency, it’s critically important to understand the marketing process so you can effectively manage that partnership and ensure your investment is driving real results.
When done right, marketing becomes a powerful engine that can scale your revenue faster and more profitably, while delivering a strong return on your investment.
In this course, you’ll gain practical insight into marketing best practices that will help your business grow with clarity, consistency, and confidence.
You Will Learn How To:
Conduct a comprehensive SWOT Analysis annually
Define your company’s Unique Value Proposition (UVP)
Develop a powerful One-Page Marketing Plan
Build lasting brand awareness and equity
Leverage Direct Response Marketing to drive leads
Design effective Sales Funnels
Engage audiences through Organic Social Media Marketing
Manage Paid Digital Advertising campaigns
Optimize your Website and SEO for visibility and conversion
Use Marketing Metrics as a management tool for smarter decision-making
Who should attend:
- Marketing Managers
- Marketing Coordinators
- Events/Canvassing Managers
- General Managers
- Owners
Participation Requirements: This is a "camera-on" event designed to foster meaningful connection and engagement. All participants must have a working webcam and microphone with cameras turned on throughout the session. Attendees who do not comply will be asked to leave to maintain the quality of the experience for all.
Questions? Contact Lauren Gindele, CCN Member Services [email protected]